Finally Understand Why Food Has Been This Hard

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Therapy for the woman who has tried everything — and is starting to realise it was never about willpower.

Most of the women I work with are in their late thirties, forties or fifties. Many are wondering about ADHD for the first time. Some are taking, considering or coming off a weight-loss medication. All of them have spent years being told they need more discipline.

I’m Claire Feldman, a qualified eating disorder therapist. I help you understand what’s actually driving your relationship with food, so you can stop fighting yourself.

Online, across the UK and Ireland. No diagnosis needed, and no meal plans.

Pink brain logo.

For the moment the urge arrives

A short guided audio for when it's late, you're tired, and you don't trust yourself. It won't lecture you and it won't try to stop you — it just gives you something to reach for while things settle.

Hi, I'm Claire!

I’m an Eating Disorder Therapist who understands how heavy food struggles can feel — because I’ve been there too.

I know what it’s like to appear calm, capable, and successful while secretly battling food, fatigue, and guilt.


Many of my clients are high-functioning women navigating ADHD — often only recently recognised — alongside perimenopause, emotional overload, and the exhausting pressure to hold everything together.

I combine lived experience with advanced training in psychology and neuroscience to get to the root of disordered eating — helping you understand what’s really driving your patterns around food.

Clients describe our work as compassionate and grounded — a safe space to be understood and supported without judgment.

I’m a qualified therapist with specialist training in eating disorders, and in ADHD and binge eating. MBACP (Accred) 00727765. Fully insured and in regular clinical supervision.

Claire Feldman, Founder of Eatology

Read My Story
Claire Feldman, eating disorder therapist and Founder of Eatology will help you break free from binge-eating
After years of yo-yo dieting and restriction, Claire supported me to challenge my food rules and adopt some of the principles of intuitive eating. I have finally moved away from demonising fats and have a significantly healthier relationship with food. I am delighted with how far I have come and so grateful to no longer be bingeing!
Victoria

Which sounds like you?

I want help but I’m not sure if I’m ready for therapy

Breakthrough Session

A focused half-day to help you understand what’s driving your relationship with food.
Includes:

  • 2-hour deep-dive session

  • Personalised resources

  • Hypnotherapy audio

  • 4-week follow-up to guide your next steps

Book a Breakthrough

I’d like to work with you 1:1

Food freedom therapy

If you’ve tried every plan, programme, or quick fix but still find yourself stuck, this therapy offers a calmer, more sustainable path forward.

It’s designed for people who sense their struggles are linked to stress, hormones, emotional overload, or ADHD-type regulation patterns — and who are ready for meaningful, lasting change.

 

Book 1:1 Therapy

Therapy alongside weight-loss injections or bariatric surgery

If you’re using GLP-1 medication or preparing for bariatric surgery, therapy supports the emotional and behavioural side of change — exploring triggers, expectations, and self-trust as your relationship with food evolves.

 

bariatric counselling services
Therapy for GLP-1 Users

Prefer to work at your own pace?

Online courses for binge eating

Pause & Reflect Mini Course

This self guided course helps you understand the deeper patterns behind binge and emotional eating — at your own pace.
Short audio lessons, reflection prompts, and your own Recovery Companion guide you to explore your habits, emotions, and triggers in a gentle, realistic way.

Buy the course £27

Personalised Hypnotherapy Audios

Get your own custom hypnotherapy recording designed to reduce binge urges and strengthen healthy habits — right from home.
Regular use of self-hypnosis can help you re-train thought patterns and feel more balanced around food.

Get personalised recordings

Binge Eating Hypnotherapy Audios

Powerful pre-recorded sessions to help you stop binge eating, release guilt, and reconnect with your body.
A simple, accessible way to begin your food-freedom journey.

Download the recordings
After years of binge eating, unhealthy habits, and endless slimming groups, I realised the issue wasn’t food—it was mental. Claire helped me understand the deeper patterns behind my eating, with compassion and no judgment. I felt safe to open up and gained strategies that put me back in control, not the food. I can’t recommend Claire enough—working with her has been truly life-changing.
Rosalyn
I’ve struggled with my relationship with food my whole life, trying every restrictive diet only to regain the weight. I knew it wasn’t about willpower, and when I found Claire, everything started to change. From my first message, she was supportive and understanding. Through our sessions, I’ve learned to manage my feelings and anxieties without turning to food. I feel happier, healthier, and more at peace than ever before. It’s not just about weight loss—it’s about learning to love myself, and with Claire’s support, I finally am.
Jackie
Working with Claire has truly transformed my life. Her compassionate support gave me the confidence to leave a draining job that fueled my binge eating and find one I genuinely enjoy. I’m now thriving in ways I never thought possible and wouldn’t hesitate to recommend Claire to anyone ready to make real, lasting change.
Claire

Therapy available online across the UK & Ireland

Book Your discovery Call

Common Questions About Therapy and Food Freedom

Binge eating, emotional eating, secret eating, night eating, and the long exhausting cycle of restricting and then losing control. You don’t need a label for it. If food takes up more room in your head than you’d like, that’s reason enough to get some help with it.

No. Some of the women I work with meet the criteria for binge eating disorder. Plenty have never been assessed and don’t particularly want to be. What matters is whether this is taking up your life, rather than whether it has a name.

Mostly, we get curious. When it happens. What comes just before it. The ritual around it — the same cupboard, the same time of night, the same programme on in the background. What food is doing for you in that moment, because it is doing something, and it’s usually working.

Then we look at what you’ve decided all of this says about you. That’s often the loudest voice in the room, and it’s the part that keeps the cycle turning long after the eating is over.

Yes. All sessions take place online, making therapy accessible across the UK and Ireland. You can join from the comfort of home—no travel, no judgment, just a confidential space to talk and heal.

You can get in touch through the Work With Me page to arrange an initial session. I’ll guide you through the next steps and answer any questions about therapy, fees, and availability.

Many people notice new or resurfacing patterns after starting medication or surgery. Therapy is a space to understand what’s changed, what hasn’t, and what still needs attention — alongside your medical care, not instead of it. I don’t advise on medication, dosage or stopping; that’s a conversation for your prescriber.

No counting, no calories, no weights, and nothing you have to be good at. We do keep a simple record in the early weeks — when things happen, what was going on beforehand, the rituals around it. It’s how we spot your patterns rather than a report card, and I’m not marking your homework. For most people it’s the first time anyone has looked at their eating with curiosity instead of judgement

Is there anything else on your mind? Use the button below to send me a message.

Send Me a Message